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ISBNs | 978-5-4461-2104-5 |
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The weight | 0,649 kg |
Size | 171 × 241 mm |
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Delivery
€19,99
In stock
In stock
The digital environment is now an integral part of our lives, it consumes billions of hours of working and personal time, elevates individuals and brands to pedestals and overthrows them, brings clients, creates fortunes, destroys reputations and employs tens of millions of our fellow citizens. Everyone is already aware that social media is a powerful force, but few people understand what laws it obeys and how to manage it.
But these laws exist, they have already been comprehended and calculated, they can be used to promote business, manage reputation, increase influence and increase sales. Reputation management is not magic, not quantum physics, it is an effective craft. The book describes the basic principles, techniques and secrets of this craft, so that it will not only be interesting to the reader, but will also bring practical benefits. Reputation is now mainly formed and perceived in the digital space, so we will discuss digital reputation as a set of positive and negative responses, statements, messages, texts, articles, discussions, videos, reviews about a person, brand, product, organization and persons in all digital spaces and channels: social networks, online media, instant messengers, etc. Read, apply the methods and tools described, try it. We are confident that you will succeed. You just need to do it - and everything will happen.